Evolution in Digital Marketing — blogs , Business marketing , digital marketing , facebook , google , lebanon , marketing , marketing concept , marketing in lebanon , marketing strategy , search engines , trends — Marketing in Lebanon
Saturday, March 29, 2008

Evolution in Digital Marketing

It is funny how in order to determine the new trends in the market, you need to look at the teenagers... They tend to decide what's in and what's out.

There came a time, not long ago, when search engines (the likes of google and yahoo) were the search tools of choice. Back then, the new ways were being fought by traditional conventional thinkers. Information gathered from the internet was not a valid reference. Today, this mode seems to be more widely accepted.

Now even search engines are becoming outdated. When you tell a kid to look up information about a topic, the first thing he relies on is Youtube! ...It's catching on. Does it normally qualify as a competitor to Google? I suppose not. Was it intended to fill this place? Again, I guess not. However, what the user decides to do of a website is often out of the company's hands. This time, it's in their favor. There is inherent benefit in Youtube's offerings. Something they can seriously work on. Could it be the future of research, there, right in front of our eyes?

In order to effectively market a product today, companies should rely on several new forms of media. The digital marketing is no longer limited to banners and official websites (of which, by the way, one can seriously criticize the efficiency).

Today, marketeers should have four main considerations: blogs, facebook, wikipedia and youtube... and even those are bound to change in the near future.

The power is the consumers'.


Nadim said...

well one thng youtube is actually owned by Google, so its nt really a competitor to them. plus when it comes to searching the term "Google it" is pretty much standard now a days. as for the evolution you are right, facebook, and youtube might just be trends for the moment, it wouldnt be the first time that fads die out. look at yahoo. its almost bankrupt and about to be bought by Microsoft. or take for example the social network connectU, which was facebook's rival. it was doing really well now its unheard of.

Unknown said...

good point there... we'll just have to wait and see.

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