Forgive me for calling you STUPID — Business marketing , corporate social responsibility , envionment concerns , environment friendly , global warming , lebanon , marketing , marketing concept , marketing in lebanon , marketing strategy , Offline Marketing , Offline Marketing - , pollution , save a tree , save nature , save the earth — Marketing in Lebanon
Saturday, March 8, 2008

Forgive me for calling you STUPID

I look around and all I see is environment friendly products. I go to companies' websites, and their corporate social responsibility is flunked on their homepages. I go down the streets and i see the recycling trash sign everywhere... Take a glimpse at the political agenda... did you see these magical words?

...well excuse me for calling you stupid! This is the new trend in marketing, the more environmental awareness you gain, the better they control you.

Do you think that these environmentally friendly products haven't damaged nature in order to be manufactured? Do you think they were parachuted from a cloud into your supermarket? Look closer.

Did you know that the companies that claim being concerned are the ones causing most of the damage? It is not the small companies who claim to "care about the environment" but the leaders, the ones who can afford it; or more accurately said, the ones who need to cover their misdeeds.

Do you think the governmental body members, that passed that law to reduce car usage, go to work on their bikes? Well, say they did cut down on car use, what about the military weapons and air force.... I'm sure those are less damaging to the environment! Wake up people! They're earning your votes for free.

Next time you participate in a "save the earth" demonstration; think about how many trees have to be cut down to make your signs...

1 comment:

Nadim said...
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