Flash Mob... Future Marketing Tool? — Flash mob , gorilla marketing , lebanon , marketing , marketing strategy , mobbers , street marketing — Marketing in Lebanon
Wednesday, April 2, 2008

Flash Mob... Future Marketing Tool?

Mobbers… That’s what they call themselves.
(check this out: http://en.wikipedia.org/wiki/Flash_mob)

It’s hip, it’s fun and it’s secret; and it just got into town! Emails have been spreading around about a crazy event in Beirut. The date is set. The people are being gathered. The actual act… is still to be disclosed.

… and all I could think of is …. What a great concept for guerilla advertising!!

What if one company would sponsor those acts, provide them with all the stuff they need in exchange for some limited exposure?

Mutual benefit… sounds doable to me.

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