Marketing Security — advertising message , Business marketing , lebanon , marketing , marketing concept , marketing ethics , marketing in lebanon , marketing needs , marketing security , marketing strategy , Maslow's hierarchy of needs , need recognition , Offline Marketing , Offline Marketing - , security industry — Marketing in Lebanon
Monday, April 7, 2008

Marketing Security

Did it ever strike you that in order to market an insurance policy or a security service, you need to first market insecurity?
Is there any ethical issues lying underneath it all? ...and to what extent can this actually be efficient?

I have realized that in order to reach their customers the companies in these type of industries strongly rely on salespeople or brokers. Could this actually have anything to do with it, or is it just the need of knowledge and expertise that makes this strategy the driving force in these industries?

Security remains a basic need (if you refer to Maslow's hierarchy of needs). Would advertising insecurity lead to an increase of sales in the security industry?

In order to send an advertising message and attract consumer interest, agencies tend to link the product to one of the needs, sex being the most popular tool used but it is not the only one. The human need for belonging is often successfully addressed... Why not security?

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