Perishable Products — marketing concept , Only in Lebanon , product perishable , trends — Marketing in Lebanon
Tuesday, April 29, 2008

Perishable Products

Listen to this old song and enjoy:

Love is Free For All - Gus Farah (edited version, but no download needed)
Love is Free For All - Gus Farah (download the first song from the list)

This is a tune on which anyone in his 20s in Lebanon can easily sing along to... This once was a successful song; perceived as a classic by many. Often placed side by side with songs like Hotel California.. However, finding its singer is a challenge!
...and for good reason!!! To most people's surprise, it was sung by a Lebanese. This is far from being the classic, many misinformed thought it was. I was not short from being shocked and had to see this for myself to believe it.
This song is unknown to the international public! It never got the attention it deserves...

Can it still be turned into the classic it once should have been, and reach the position it upholds today in the Lebanese youngsters eyes? Time changed since it was launched.... the environment evolved. This type of songs may no longer be played on the radios.

This is a case where what once was a good product, is no longer so. It could have been an international hit back then, it had all the potential to be one.

I sadly admit that this opportunity is lost.



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