Print Advertsing: Critique and Correction — communications , marketing concept , marketing effectiveness , marketing in lebanon , marketing requirements , marketing strategy , Only in Lebanon , print advertising , targeting teenagers — Marketing in Lebanon
Monday, April 28, 2008

Print Advertsing: Critique and Correction

The rules for NGO marketing still conform to the norms. Unfortunately, the people involved fail to recognize the rules as they are often inexperienced in the marketing field.

Here is an advertisement hanged in church targeting teenagers:

print advertising

It does not take a genius to figure out that it will fail to reach its audience. Here are the flaws:

First of all, it fails to talk to the customers in their own language. Teenagers do not perceive Arabic as the trendiest of languages. They watch American movies, listen to foreign music, and will NOT expect to be targeted by a poster at church… Especially not with that gothic font style; not to mention that it is almost incomprehensible (ineffective for any audience for that matter!!)
Second, the message has to be intriguing. A bulk of words does not come out as the most attractive text to read…
Thirdly, colors SPEAK, they can even shout! …A combination of matching colors is thus crucial. Colors can even identify the person intended for the message, for instance an emphasis on the pink color says “girls only”.
Fourth, the pictures have to match the message. They are not simply decoration tools.
Finally, the message has to highlight the benefits in order to entice a reaction.

Keeping all that in mind, check the renovated posters:


print advertising

print advertising

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