A Tribute to Theodore Levitt — academic marketing , Harvard business review , marketing concept , marketing myopia , marketing professional , Offline Marketing - , Only in Lebanon , product life cycle , Theodore Levitt — Marketing in Lebanon
Sunday, September 21, 2008

A Tribute to Theodore Levitt

I have known his concepts and teachings for years, but it wasn't until recently that I got to know his name. Theodore Levitt is, to me, a man who made of marketing a respected science. Known for his provocative style and practice-oriented thoughts; he transformed a theory-based subject into a business focal point.
From the product life cycle concept to his marketing myopia article, Levitt never ceased to amaze. Although not always accurate, he often created a rave of thoughts and lead others to analyze and look into things they tend to dismiss.
His numerous articles in the Harvard Business Review showcase his talents for, not only ingenuous thinking, but also conveying a message; a real marketer. He has been known to "market" marketing itself, as he strongly believed in its power and relevance in the business world. He has also been attributed the introduction of the term globalization into a futuristic market outlook...
A genius, in one word.

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