MIT Arab Business Plan Marketing Campaign — advertising , Business marketing , lebanon , lebanon marketing , marketing , marketing communications , marketing in lebanon , marketing measure , marketing strategy , MIT Arab business plan competition , Only in Lebanon — Marketing in Lebanon
Tuesday, February 24, 2009

MIT Arab Business Plan Marketing Campaign

The MIT Arab Business Plan campaign was a broad regionally-spread marketing effort to incite people to participate in an entrepreneurial competition. Thus the marketing message was action-oriented: register online. The participation is free of charge, thus it eliminates the pricing factor on the measuring of campaign effectiveness.

Yet, I was shocked to realize there was only 1,241 completed applications, better yet, of which only 266 qualified for grading? OK, so if you do not live in the Middle East, I understand that you are bedazzled at my surprise. However, you must understand that this campaign ran on a top national TV for months, was featured in newspapers, it was even paralleled with a television program and was supported by direct mailing and facebook targeted advertising.

Bad marketing?...

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