Sales, Academics and Literature — academic marketing , book marketing , books , Business marketing , digital marketing , lebanon , marketing , marketing strategy , Offline Marketing , Offline Marketing - — Marketing in Lebanon
Monday, April 20, 2009

Sales, Academics and Literature

...So I am reading 5 books at once.
In fact, I am more inclined to start a new book than finish one these days.
I was told I would get lost, but I thought I could pull it out.
It turned out I can't.

I am writing this down to share my concern for the similarities between the two marketing books "The New Rules of Marketing and PR" by David Meerman Scott and "Guerilla PR 2.0" by Michael Levine. I honestly cannot remember what part i read in which of the two books!! Well, I am further ahead in the reading of Guerilla PR 2.0, but only because I started it first.

Online public relations and digital marketing are incontestably the stars today in the marketing world. It's new, it's trendy, it's cheap, and given the crisis, it's sales material.

It triggers my concern on the trendiness of certain topics. One day there's the elections and all the books are suddenly revolving around it, the next there's a financial crisis, and hey, take a look at the books published. Now, seriously, ever read a good book under those conditions?

It is sad but true. We cannot resist to purchase a book with a trendy topic. Yet, they're never worth it. It just never fails.



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