21 December 2012 — 2012 , 21 December 2012 , advertising , Business marketing , digital marketing , end of the world , lebanon , marketing , marketing communications , marketing strategy , Mischief Marketing , movie 2012 , Online Marketing - — Marketing in Lebanon
Tuesday, October 27, 2009

21 December 2012

I am extremely amused and I want to share the fun!!

I don't know if you are yet familiar with the whole propaganda surrounding the end of the world... Here's the scoop. Rumors are spreading on the world wide web that the end of the world is coming on December 21st 2012.

This propaganda coincides with a movie being launched that revolves around this topic... and yes, I don't believe in coincidence.

Do you remember the Blair Witch Project's marketing stunt? They filmed a trailer that seemed so real and fooled so many that it spread like fire over the internet. The entire marketing strategy revolved around cheap and fake publicity which made the movie extremely popular.

Back to the new movie launch: "2012".

The end of the world concerns everyone. What better message can create word of mouth, and what better medium to spread false rumors than the undictated web?

A great stunt of "mischief marketing" as Ray Simon would put it, and I would argue that it is more successful than the Blair Witch Project... With 8 million viewers so far, the "December 21 2012 THE END" is not doing so bad on youtube.

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