Never a game code has gained such a popularity. A hype is being created on the digital scene as developers are adding a secret code to some sites, the konami code.
Up, up, down, down, left, right, left, right, A, B and you're in for a surprise!
While this trick is spreading like wilde fire on facebook statuses, more famously recognized as the red circle trick, very few people are aware that it is not only restricted to facebook. While composing this code + enter creates interactive red circles coupled with lens flare effects, it has different results on different sites. While on netlog you get a meaningless fat dragon on your screen, on goolge reader, you get a slight change in the design of the left bar, and so on. the Konami Code site has a beautiful collection of websites where this magic code applies, and ironically, requires the code to be composed to view the list.
I think this movement ought to create a new rave in digital marketing soon, as it is attracting credible sites and an astounishing amount of visitors. Stay tuned!