Marketing Magazine Subscriptions — academic marketing , Business marketing , Harvard business review , HBR Subscription Voucher , lebanon , magazine marketing , marketing , Offline Marketing - — Marketing in Lebanon
Tuesday, January 19, 2010

Marketing Magazine Subscriptions

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marketing magazine

marketing magazine

Question: How many subscription vouchers can you find in one single copy of Harvard Business Review?

Answer: 4!

Yes, 4 very different designs of subscription coupons; targeted at different types of readers.

Only, as a reader, I ended up with the four coupons in my hand puzzled about which one to fill! At the end of the day it's the same message phrased differently to appeal to as many people as possible...

Which one would you go for?
  • Self development
  • Direct marketing
  • Invitation letter
  • Online incentive

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