Marketing Analysis v/s Market Analysis — Business marketing , lebanon , market analysis , marketing , marketing analysis , marketing strategy , Offline Marketing , Offline Marketing - — Marketing in Lebanon
Tuesday, March 9, 2010

Marketing Analysis v/s Market Analysis

Marketing analysis is often confused with market analysis. Just like sales is often confused with marketing. Is there a difference? Yes, and an intrinsic one.

Marketing analysis is conducted to analyze your marketing processes (refer to the marketing mix). Whereas, market analysis is a study regarding a specific market, assessing the environment where the business operates or aims to conduct activities. 

Marketing analysis is somewhat a self-prognostic internal assessment (evaluation conducted by using reference points such as sales results, brand awareness, etc.) whereas market analysis is an external environmental assessment (including studies like PEST analysis, SWOT analysis, and more).

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