"My Crest Smile" Internet Marketing — digital marketing , e-comlebanon.com , internet marketing , lebanon , marketing , marketing in lebanon , marketing strategy , mycrestsmile.com , online marketing , Online Marketing - — Marketing in Lebanon
Saturday, April 24, 2010

"My Crest Smile" Internet Marketing

www.mycrestsmile.com hits a home run. As Crest and Oral-B in partnership with Femme, manage to"place a finger" into the wound of our Lebanese society, shallowness caves in ...and ALTHOUGH what I feel like doing is mourn our superficial society, I am driven to congratulate them for understanding the population and conducting a great marketing campaign.

The internet marketing campaign relies on content generated by its visitors and their votes. It has gained monumental popularity by piggybacking on the power of Facebook (the number one website in Lebanon, according to Alexa). Thumbs-up to e-comLebanon for a phenomenal success.

crest advertising

"Become a Star", "get ready to be on the July cover of Femme" are what the website states to encourage female visitors to upload their pictures and ask their friends to vote for them.

While, the voting mechanism seems hard to hack, the terms and conditions of the contest only give voting the power to affect 40% of the results... Correct me if I am wrong, but doesn't it make the votes kind of worthless?

Lucky for them, Lebanese tend to dive in without reading instructions.


Anonymous said...

I remember voting for my friend like dozens of times and even campaigning for her! hehe
It definitely got people talking.

Unknown said...

hehe why am I not surprised. Everyone has been doing it! That's the price of being a good friend :)

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