Social CRM, the Future of CRM — Business marketing , CRM future , CRM vision , digital marketing , internet marketing , lebanon , marketing , marketing strategy , online marketing , Online Marketing - , Social CRM , social media — Marketing in Lebanon
Tuesday, April 13, 2010

Social CRM, the Future of CRM

Social CRM is the future.

Social media and CRM combined, social CRM has a lot to offer.

While most CRM tools work on cross-tabbing the CRM data the company introduces to generate new CRM insights, the future of CRM will come once social media will start contributing data: Once the CRM systems will automatically excavate the web 2.0 social profiles to find additional profile data about our customers.

I am thinking something like Google Buzz or Rapportive, a profile that combines all online information, to be automatically added to the MIS customer entries and matched to the company's CRM entries to generate new marketing synthesis.

Maybe in the future everyone will have a single internet web 2.0 CRM page where CRM data can be updated online to include all information from governmental to personal on the internet. The stored social CRM data could serve everything from VISA applications to user verification and save precious form-filling time. CRM privacy settings can be applied by type of visitor. Then all we would have to do is give a CRM reference code. The OpenID initiative is already a good step to a web identity creation.

...Just a globalized digital vision of the future.

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