Advertising Trends in Lebanon: Spring 2010 — advertising trends , marketing in lebanon , marketing strategy , Offline Marketing , Offline Marketing - , Only in Lebanon , summer ads lebanon , trends — Marketing in Lebanon
Thursday, May 6, 2010

Advertising Trends in Lebanon: Spring 2010

The advertising trends in Lebanon for spring 2010 are theme-centered: Spotted! Brands go where the consumers' consumption patterns are headed for the season... and where is the Lebanese consumer at?

Here's the showdown: Weddings, swimwear and the FIFA world cup!

To kick off, it's weddings season soon! Pictures of expensive jewelery designs, fancy hair does and a whole lot of wedding dresses, ...uhm, where are we? ...oh right, the highway from Beirut to Jounieh.

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Not to forget, summer is at the door too!... and how can we forget? It's sunny, and fighting off the heat, the roads are filled with ladies wearing bikinis, yes, I am talking about the likes of H&M and Diamony billboards. Oh, right and Vichy has figured it was good timing for its cellulite-free products. Good thinking.
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But the best, is for the last! The Lebanese World Cup craze is ready to blow! You will find the weirdest combination of advertisers here, from the more rational shopping items like big flat TV screens (at least one logical match!), we have witnessed everything from Fransabank Credit Cards to Spinneys supermarket ads!

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