Google Search Insights: "Marketing" in Lebanon, VS "Marketing" Worldwide — Business marketing , digital marketing , digital marketing lebanon , google insights for search , internet marketing , lebanon , marketing , marketing google trends , marketing in lebanon , marketing keyword , marketing strategy , online marketing , Online Marketing - , Only in Lebanon — Marketing in Lebanon
Wednesday, June 30, 2010

Google Search Insights: "Marketing" in Lebanon, VS "Marketing" Worldwide

Google has an interesting little tool, called Google Insights for Search. Aside from allowing Googlers to spot Google Search trends, it sorts keywords out by location, category and time.
Being obsessed with Marketing, I thought why not spot the trends... "Marketing" was my keyword, and here were my findings:

Google Search Term: "Marketing"
Filter: Worldwide, 2004-present

Google Search Term: "Marketing"
Filter: Lebanon, 2004-present

Why am I posting this? I thought the difference was staggering.
Worldwide, "Internet Marketing" and "Marketing Online" were common searches. In Lebanon? Not quite so... There were no sign of the digital marketing era in our top 10 searches.
Moreover, the fact that people were looking up "Marketing Mix" showed a basic knowledge of marketing on the global front. What about Lebanon? Well, the "what is Marketing" search is certainly not reassuring.
Yet, I am glad to see "marketing in Lebanon" is in number 7...


Darine Sabbagh said...

The results are very sad, it shows that the Lebanese are lacking the basic knowledge of what marketing is. Would be interesting for you to take this research one step further and compare Lebanon Search Trends with other ME countries.

Unknown said...

I agree. The abundance of information you can actually squeeze out of the data is incredible. A comparison to neighboring countries can be a good start...

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