World Cup: Lebanon World Cup — Business marketing , lebanon , Lebanon World Cup , lebanon world cup 2010 , marketing , marketing in lebanon , marketing strategy , Offline Marketing , Offline Marketing - , Only in Lebanon , world cup lebanon — Marketing in Lebanon
Monday, June 28, 2010

World Cup: Lebanon World Cup

Beirut, Lebanon- It's all about the World Cup, World Cup matches, World Cup teams, World Cup news. It's World Cup Fever in Lebanon.


Foreign flags in Lebanon signal the beginning of the World Cup. Restaurants and pubs display the World Cup games on big screens, and it's all over your friends' Facebook and Blackberry statuses.

You cannot really escape the World Cup. I even found a tv screen displaying a World Cup match in a Gemmayzeh parking lot! At work, people would take days off when their favorite World Cup team is playing, and otherwise the internet is put to good use to stay up-to-date with the World Cup results. It's nothing new in Lebanon, really. It's been said on ABC News that factions stopped fighting in Lebanon to watch the World Cup in 1990.

Public places and football stadiums are filled with big screens to offer Lebanon a spectacular World Cup feel... and as the big theatres in Lebanon anticipate the lack of spectators, they decided to participate in the World Cup craze: broadcasting all 64 games of the 2010 FIFA World Cup in Lebanon's 3 Grand Cinemas (ABC Ashrafieh, Concorde Verdun and Las Salinas Enfeh)!

Not to mention all the World Cup themed advertising in Lebanon...



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