Tuesday, February 23, 2010

Consumer Protection in Lebanon

"Honeywell makes no representation or warranties with respect to this product or service" was a statement marked in tiny font, lost inside a bulk of text, at the bottom of a product located in BHV, City Mall. 
consumer protection lebanon

At the sight of a safe branded Honeywell, of a rather poor material quality (made mostly of plastic!!), claiming to be waterproof, fire proof and theft proof at once, I was repelled and went looking for the obvious scam... and there it was.  
consumer protection lebanon
"Honeywell partnered with SISCO, licensing the Honeywell brand name to help the company sell its products in new markets outside North America" as stated on Honeywell's website under a case study on safes within Honeywell's International Property International section.
"Made in China", the Honeywell safe was not much of a Honeywell product aside from its brand name. The license was seemingly sold, allowing the manufacturers to solely use the brand name of Honeywell, without purchasing any know-how or quality standards. 
First of all, we are talking about a known brand name in an industry where most consumers have no knowledge. Second, we are faced with consumer ignorance when it comes to security standards.  Both factors lead buyers to trust a brand name such as Honeywell blindly.
Now, let's talk about consumer protection! Where does the consumer in Lebanon stand from being fooled? Shouldn't such products be reviewed by the Ssyndicate of Security and Safety Professionals in Lebanon before being granted permission to be sold on the Lebanese market? Shouldn't the government react and give power to the syndicate?...




Friday, February 12, 2010

Google Sports Marketing Doodle

At the sight of the Vancouver 2010 Winter Olympics link through Google's doodle....All I can say is WOW!! They did it!! 
google sports doodle
Not only were they featured on the most powerful medium (in my modest opinion), but on its homepage, and stretched all the way through the page! Such an amazing status, a priceless step for sports marketing, but not the first of its kind. 
Google has previously marked Beijing 2008 Olympics as well as the World Cup 2006 in Germany... Priceless advertising!



Tuesday, February 2, 2010

Blackberry in Lebanon

The Blackberry epidemic has reached its peak. Blackberry is now a must-have even to the laggards, and those most resistant to change. Displaying the power of social pressure and tapping on the need for social belonging, Blackberry has managed to become number one, despite no major advertising efforts, only good PR and amazing word-of-mouth, following consumer satisfaction.
A year after its introduction through the MTC services, and after Alfa's adoption of the Blackberry services, Blackberry has become an awesome success story.
A market loss for iPhone; which, although they previously had the upper hand, given apple's brandname, until this day, need to be cracked. This translated on the ground with a complete shift to Blackberry.blackberry lebanon
With its first mover's advantage, and Nokia E72 's "follower" strategy, competing over cost leadership ($10 for the Nokia E72 services versus $45 for the Blackberry services in Lebanon), Blackberry is sure to stay in the lead for a while. Especially considering the high switching costs in view of the popularity of the BlackBerry messenger and the spread of Blackberry's presence in Lebanon.
A beautiful but ineffective advertising campaign conducted by Nokia for its E72 phone says" the Nokia E72 is here. Good news for you. Bad news for BlackBerry." A powerful message. However, word-of-mouth is stronger and more credible than advertising. Good news for BlackBerry, bad news for Nokia.




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