Wireless Network Name | Name your Wireless Network — Offline Marketing - , Only in Lebanon — Marketing in Lebanon
Sunday, March 13, 2011

Wireless Network Name | Name your Wireless Network

In Lebanon, wireless network names, can be used for advertising. What I am about to talk about now, is beyond the expertise of any advertising agency. Wireless network name (SSID) advertising can only be witnessed in Lebanon.

Scanning your airport for wireless network names, almost anywhere in Lebanon, will automatically result in grabbing hold of a bunch of random phone numbers instead of wireless network names. 

wireless marketing
Lebanon- Airport Scan
Let's study this advertising occurrence; for the fun of it:
  • Using your company name, along with a phone number  as a wireless network name does not say much (even less if it is on its own) 
  • Change your wireless network name
  • Make sure to limit your wireless network name to around 20 characters; as it should fully appear in the wireless scans.
  • It is advised to put a website address instead of a phone number, it will grant the user access to more information about your offerings, (and if he is interested, he could then refer to the contact details on your website).
So, what shall we label this advertising strategy?


Anonymous said...

the missing link between offline and online advertising.... advertising-in-connection!!! :P

Unknown said...

hahaha I must admit, I got lost. I did not know where to classify this :) "only in lebanon" for sure, Offline or Online marketing... hmmm I went for offline, but it really is in-between.

Danielle said...

haha "Only in Lebanon" is right! This sure is something!

Unknown said...

creative, isn't it? :) I would be curious to know if they actually get phone calls from this.

mySLAC said...

hahaha im gonna try it! i'll let u know the results!

Unknown said...

:D haha looking forward for the results!

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