From Google to Plus — google , google +1 button , google plus , Online Marketing - — Marketing in Lebanon
Monday, July 4, 2011

From Google to Plus

Google finally over delivered. 

Google plus is a hit so far... and I say so far, because let's face it, if you're already on Google Plus, take a look around your circles, who's there? Social media and technology enthusiasts, that's who... and yes, they all love it, and so do you... But who are you again? Aren't you one of those geeks too? ...and I am not just pointing fingers, I belong here.
I thought it was worth pointing out though. The people in my circles so far? They're the twitter community.  Why? Early adopters.

Timeline vs News Feed

google to plus
Wouldn't we all think that Google would have developed a complicated social algorithm to sort its stream? Well, it seems that on July 1st, the stream looked more like a news feed, as it was not organized by chronological order... and today, well, it seems it has changed to a timeline; definitely, a work in progress. 

The Marketing Difference

Google finally understood that Facebook's smartest strategy was exclusivity; a strategy previously used by the Small World network, but taken up a notch, to become a growth strategy rather than a mission statement. Google's limited users interface is almost as effective in creating word-of-mouth. Only, the target is different. Facebook aimed elites in the real world. Google Plus is leveraging on elites in the digital world; which certainly is creating a buzz, but will it work as effectively to shift the users from Early Adopters to eventually reach a majority. 

google to plus
Google Plus Privacy

I won't go on and on about this section. I am sure too many people are tackling it already. 

I will just point out that the profile picture album is irrevocably set to "public". Moreover, something is more bothersome than Facebook when it comes to the share button, and I think I figured out why: it is on every single post on Google Plus, even if no picture or link is shared (unlike Facebook)!

About Google Plus and Facebook

Ok, so the design is really close to Facebook; Which makes it easier for Facebook users to understand and locate what they are looking for. Nonetheless, Google Plus is cleaner (design-wise) and offers more. It has a little bit of Skype (in Hangout), RSS (in Sparks), it is incorporated in everything Google, and offer a little bit of Twitter's follower/following form whereas people can add you to their circles without you having to "accept/ignore" and not everyone who is following you, is being followed by you.

Google Website Statistics

I might have spoken a little too fast when I wrote Facebook's untapped potential in using its profiles to give accurate demographic data to websites. Google seems to already be unto it! 
google to plus

Google Webmaster Tools now have +1 Metrics... and I am really curious at the sort of characteristics they will be able to disclose thanks to Google Plus! If Google Plus works, people are more likely to be signed in to their accounts, they are more likely to +1 websites and eventually, web owners will get a more accurate audience description. 

Brilliant! Simply, brilliant!


Liliane said...

totally agree with you on so many points. I especially loved how the +1 adds up to +4, +10. That is pretty simple and smart. Good point on the fact that only those who are tech / social media savvy are on it. But it might catch up, we need to wait and see. I don't like to be one of those people who like to predict, but I can surely say it is better done than Buzz and Wave.

Danielle said...

I tried to accept one of the invitations that was sent to me..but alas! It's full! Can't wait to see what the buzz is all about. Glad for the preview. Thanks for this!

Tony said...

Pertaining to this:
"[share button] it is on every single post on Google Plus"

You can disable sharing or comments when editing the post. If it is your post, you will click on the arrow [context menu] on the top-right of your post and can click on "Disable Reshare"

Also if the post is not public it will give you a notice saying something of the sort "Are you sure you want share something that is not made public" and "Be careful wtih people's content this isnt public"
^ which shows more concern to privacy than facebook

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