Marketing in Reverse — advertising message , funny , marketing in reverse , marketing message , marketing strategy , Random Views — Marketing in Lebanon
Wednesday, September 28, 2011

Marketing in Reverse

Ever wondered what was the business condition, the current state of turnover that lead to the advertisements you get bombarded by?

Here's a fun take on marketing... in reverse.


SALE

sale lebanon

option 1: I got a big stock I need to get rid off
option 2: It is the end of season, I need to get rid of the old to bring the new
option 3: I haven't reached my sales target

5 to 25% - I still intend to make profit by selling more for less
30 to 50% -  I just need to get rid of these items, I will sell at cost
50% and up - I don't care if I lose, stocking them would cost me more

Loyalty Cards



option 1: I need to get my customers to come back again
option 2: I need to get more customers
option 3: I need to get my customers to buy more

Incentive Ads

loyalty lebanon

do this for a chance to win - for example: update your information for a chance to win an iPad (just saw that at Bank Audi): 
we need to get more people to do this i.e. not enough people are doing this



OUTDOOR  Ads


bulky / long text: the boss is old fashioned and refused to listen to the pro
many pictures: the boss is old fashioned and refused to listen to the pro

text is too small: the graphic designer has no experience
logo is too small: the graphic designer has no experience


Print Ads

Social media icons with no links: we have no clue what those are for, but we are trying to be cool
Advertising with no address or contact details: the marketing department is not being held accountable for sales


TV Ads

Jingles: we hope it get stuck in your head, even if you hate us for this, there's no such thing as bad advertising
Testimonials: we think you're dumb enough to think those are true (sadly, this has proven to work efficiently)

Online Ads

"Click here": I think you are dumb



free lebanon
"FREE":This is a trick

win lebanon
"WIN": we want to get something out of this
















2 comments:

Bassem B. said...

"Social media icons with no links: we have no clue what those are for, but we are trying to be cool"

That made me laugh because I've seen it on several websites. You put it perfectly :)

Youmna Zod said...

hehe :) I am sure this list should be longer...

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