Wednesday, November 30, 2011

Crossing the Chasm by Geoffrey Moore

book club lebanon
I have recently reviewed the marketing-related book "Crossing the Chasm" on

The review is actually entitled: How to go about marketing a tech start-up, mainly because, well, that's what the book is about. If this sounds like a topic that might interest you, you can read more here

For those of you who are not familiar with this initiative yet, here's a quick brief:
The Cube is the first online book club in Lebanon. We are a group of Tweeps (Twitter users, for those who are not familiar with this term) who are quite aware of the importance of reading and seek to communicate our enthusiasm.

If you are a book lover, I would encourage you to post your own reviews and subscribe to The Cube Blog.

... and don't forget to join in the conversation!

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