Facebook is taking over the web. Like buttons are populating the digital world, and there is barely any website you can visit where you cannot find a Facebook icon. True. Almost everyone I know has a Facebook profile by now, and I say “almost” because a few newborns still do not have a page dedicated to them. Great! What next?
Over the last few years, Nielsen has published the Top 10 US Web Brands. When it comes to the average time spent on the site, here is what was featured; the average US user is spending on Facebook:
With a 9.7% growth, digital analysts were starting to think that Facebook was unstoppable and was still in for a long haul. In fact, online predictions still seem to share the same vision.
Yet, what’s happening today?
A mere 6.6% growth for Facebook, almost at par with Wikipedia’s 6.8% and Google’s 6.0% growth for average time spent.
My Personal Feedback
I must add, I no longer enjoy this website:
- Its walls are filled with compliments “thank you”s and “I miss you”s, and it stops at that, but nothing substantial.
- Its Top News feed displays the posts with the most likes and comments, consequently, if you have a high number of likes, you can be sure that half your Facebook friends have seen this post, and guess what? If they haven’t “liked” it, chances are, they do not.
- Not to mention that the algorithms tend to only show the people you have interacted with lately; thus, nothing new. Yes, it does get boring, seeing the same faces.
- Finally, some of its new features are really annoying; like the black background for the pictures; CoolIris was interesting, but only as an added feature, thank you.
To put it boldly, Facebook is no longer as interesting. I predict a decrease in the time spent on the site by next year.