A simple look at the Lebanese highway from Dora to Dbayeh will make you understand:
The purchasing power in the hands of the ladies
The importance of the wedding fiasco in Lebanon
The money spent in the Lebanese wedding industry
Here's a sample selection of outdoor advertisements in this limited area, all pictures were taken on June 28th, 2011;
>>> A link to a similar post Advertising Trends in Lebanon: Spring 2010
As you may have already guessed, not much has changed since.
Lebanon still thrives on a booming wedding industry.