No, I am not behind this... and I do not know who is. In fact, I don't have access to the statistics behind it. Yet, I find it quite intriguing and I can bet on its effectiveness.
What is so good about this ad?
A Targeted Question
Well, asking a question when you know it suits your targeted audience, works wonders. The audience gets the impression that 'ooh this ad is for me!' Yes, even when aware about ad targeting.
I assume in the backend ad management settings, this ad is targeting 'engaged' Facebook users only.
A Landing Page
Clearly, the ad makers were not intending to get more Facebook likes; neither did they hope to impress their boss by the number of clicks they receive. They have a landing page well-structured to bring in sale leads.
Here's the link to their Facebook landing page.
Yes, I love marketing when it is well done!